Building your practice with national marketing
Imagine having a marketing budget like a corporate company, using advertising mediums such as TV, radio and national magazines like Vogue and Woman’s Weekly.

Well imagine no more as 13 Dentist brings you all this and more at a price your practice can afford.

How does it work?
Unlike a corporate company, you are not trying to build your brand nationally, or internationally, but in the vicinity of your practice, or practices. So, if you are in Perth CBD, there is little point in trying to raise your profile in Sydney and in all probability, there is little chance you want to spend money raising your profile in Fremantle as there are plenty of patients nearer to your practice.

This is where 13 Dentist will work for you. Using an effective mix of marketing mediums, 13 Dentist will deliver patients from your area to your practice. Once you are a member, patients calling the 13 Dentist number or visiting the 13 Dentist website will automatically be connected through to your practice. No call centres giving patients the wrong information, the patient gets to talk directly with your front desk or email your inbox.

This technology allows us to use national media to deliver local results.

All this for less than a good local newspaper campaign and probably less than you are already spending on your Yellow Pages advertisement.

Be quick… your region will sell soon
The 13 Dentist system divides the country into 225 regions, based on a population of approximately 100,000 people per region. Your region will include your immediate suburb as well as surrounding suburbs.

Additionally, there are no rules regarding ownership of more than one region once you have purchased your own region.
Register your interest and we will send you a list of suburbs in your selected region or regions.

Guaranteed ownership
Once you have purchased a region, it is guaranteed to be yours for up to 20 years. You are only committed to 12 months membership initially and thereafter can renew every year with the knowledge of always having the first option on your region. Unlike the bullying tactics of some national mediums, your position is your position and will not be sold from beneath you.

How much does it cost?
Firstly, there is a once off membership fee of $5,000 plus GST per region. This secures your area and puts you in the system.

Your monthly membership fee is $995 plus GST. It is this fee that will be spent on national and local advertising.

Finally, you have the running cost of your telephone number, which is $55 plus GST per month plus local calls at 8cents per minute and national calls at 12 cents per minute. So if you handle 50, 2-minute local calls your monthly charge will be approximately $63.

Cost Guarantee
Ever noticed how some of your advertising costs just magically increase each year for no reason, or that you are forced to take a bigger sized ad to maintain your position? Well, your contract with 13 Dentist states that the only increase in costs for the first 5 years will be at CPI rates. (And the only reason we limit it to 5 years is that we are subjected to advertising rate increases ourselves and can not predict after this time).

How do I know it will work?
As with any advertising programme, it is impossible to predict in advance of the advertisement what results you will achieve. Similarly, when you place your advertisement with Yellow Pages, you have no guarantee of what cases you will achieve, however, based on your previous experience, you have enough confidence that it will work for you.
On a larger scale, we are doing the same thing. We have experience of placing dental advertisements on prime time TV nationally, daytime and late night TV, national magazines such as Vogue, newspapers, radio, outdoor advertising including buses and billboards and interactive mediums such as promotional staff at train stations.

With this experience, we have put together a sophisticated and well-researched programme that will deliver results. We will also constantly measure what is achieving the best results and continue to improve the programme.

What type of patients will I get from this advertising?
13 Dentist has been designed to attract the bulk of society for all their dental needs. The programme is providing a range of messages such as;

• Enhancing smiles through cosmetic dentistry
• Regular check-ups
• Prevention is better than cure
• Your health and dentistry
• Children’s dentistry
• Teeth whitening
• Aged dental care
• Smile makeovers

How do I apply? Complete the application form on line and we will provide details on your requested region.