Client Education

Dental marketing is more a matter of education than advertising. It is remarkable that in the majority of dental practices, there is little or nothing to read about the services on of fer and it is just assumed that the patient has a level of understanding regarding dentistry.

More than ever before, patients want to know what is involved in the procedures that are being recommended and what all their options are.

Through creating interesting and informative collateral, using brochures, websites and editorials, you are educating and informing your patients with all their choices and motivating them to ask better questions.

At IDM we will first get to understand your philosophy on a certain procedure and then write and design sales
collateral that promotes these procedures in a way that reflects your practice and standards.

Once we have defined the procedures and philosophies you wish your patient and potential patient’s to understand, we will implement systems that ensure these messages reach your target audience, whether it is internal or external.

The more your patient understands about their dental options, the more motivated they will be to proceed with
a treatment.

Sales Brochure

• informs your patients of products and services you provide
• individually designed and written promoting only your practice
• use of IDM stock lifestyle images
• use your own before and after shots for greater impact and individuality
• offers an overview on all procedures your practice provides
• invaluable tool for any practice

Click here to see examples

Practice Brochure

• talks about your practice, your team, your philosophy
• designed in the style of your practice
• use of IDM stock lifestyle images
• use images of your practice for greater impact and individuality
• gives an overview on all the services your practice provides
• invaluable tool for any practice

Click here to see examples

Practice Portfolio

• an in depth book about your practice
• includes all procedures, your team, your skills, training and qualifications
• great to send potential patients to achieve that ‘wow’ factor
• choice of size and format
• use of IDM stock lifestyle images
• use images of your practice for impact and individuality
• treatment plan presentation
• a portfolio on your practice will put you a step above the rest

Click here to see examples

Video Presentation Pack I: Flash

• combination of still photography and flash graphic
• voice over plus subtitles
• video presentation pack I: Flash
• filmed on site to personalise your presentation
  

Video Presentation Pack II: Film

• a short movie on your practice and procedures
• filmed on site to personalise your presentation

Website: Information Based

• flash introduction
• HTML development
• defines your image and patient perception
• contact form email system
• before and after shot viewing capability
• comprehensive navigation system
• full content written specifically on your practice and the services provided
• your site can easily be updated by the IDM design team
• use your website as a great patient education and referral system

Click here to see examples

Website: Dot Mobi

• Dot Mobi Website formatted to be clearly visible by small screens of BlackBerry, iPhones and other Web phones.
• Phone number becomes click-able to Call
• Web sites are light, fast loading and user friendly
• Interactive appointment request and health questionnaire forms
• recognised by Google and the other major search engines
• full content written specifically on your practice and the services provided
• your site can easily be updated by the IDM design team

Website: 'Groupon' Advertising

• Promotion on ‘Deal of the Day’ Websites
• No upfront costs
• Exposure to thousands of subscribers
• Cash Flow Positive
• Excellent for building the book of a new associate or hygiene department
• Alternative to flyer drop or newspaper advertising
• Connection to the Facebook and Twitter generation

E-Mail Marketing - Autoresponder

• Manages e-mail database
• Personalises e-mail messages
• Boosts conversation rates from 'viewer to patient' rates from your website
• Send sequential and pre-programed messages
• Automatic unsubscribe facility to reduce admin time
• Intellectual and Sophisticated Marketing

Website: Content Managed

• ASP development
• template pages to allow self managed changes
• update images using an online management system system
• flash introduction
• defines your image and patient perception
• contact form email system
• before and after viewing capability provided
• change your website at your leisure to keep it interesting and as a great
• updated reference tool for your patients
• comprehensive navigation system
• full content written specifically for your practice on the services you provide

Click here to see examples