Staying up to date with marketing ideas and concepts helps to keep your practice at the forefront of your profession. IDM regularly write articles for the popular dental magazines.

In case you missed them, you can read about IDM and some of the ideas discussed in the articles below.

Bite Magazine
The Waiting Game

Your waiting room is prime patient marketing territory. Jason Day explains the ways in which you can get the most marketing impact from an essential room in your practice.

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Australasian Dentist
Company Profile - IDM

It's now been four years since Carl Burroughs though of the idea of creating 'Australia's only dedicated dental marketing company'. It began after attending an orthodontic lecture and speaking...

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Australasian Dentist
Is Your Marketing Working?

Many practices will initiate an marketing activity that is doomed before it begins. Here are three questions to ask yourself to determine whether you are maxamising your marketing activities.

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