Now you are at a stage where you are happy with your
practice image, your educational tools are in place for your
patients and potential patients. The marketing messages
coming out of your practice are congruent with your own
philosophies and standards, it is time to take your practice
to the next level.
You may wish to spend more time concentrating on certain
procedures or maybe just attract more patients to the
practice. Whatever is required to build your practice, IDM
can help create strategies to help you achieve this. IDM’s
call centre can quickly and ef ficiently contact every patient
on your database, encouraging more regular recalls, creating
great feedback and market research and informing your
patient base of any message you wish them to be aware of.
Direct mail can be an excellent way of attracting new
patients to the practice, as can editorial columns in local
newspapers and other public relation exercises. IDM has the
experience and enthusiasm to help take your practice from
where you are, to where you want to be.
You will find the team at IDM are as motivated and enthusiastic
about your practice as you are.
Video Production
Testimonial for video production. The work your team did on the audio for the Clinical Advisory Committee presentation was great; but your team surpassed themselves with the Sports Video showreel. It was stunning editing in a very original format… so well done.
Mr Mike Timoney – CEO Dental Partners Pty Ltd
Social Media Marketing
Social media, a natural development from the introduction of the internet, email and websites is now a major communication medium not only for individuals but also for businesses. It is an effective way to tap into the patient market allowing for the ‘personal’ approach in many ways.
By utilising the powerful tools of social media such as Facebook, Twitter, LinkedIn and Foursquare you open up your potential patient base by connecting with them on a friendly and interactive level. This allows them to learn about you, your team, practice and philosophies, along with having the ability for you both to instantly share practice based or entertaining news, information, facts, videos or even games! The potential of online networking via social media creates a powerful and effective referral medium for existing and new patients, which can rapidly promote your practice not only in Australia but world-wide.
An IDM Social Media management package will set your practice up for a compelling presence on the internet. Your patients will be connected, informed, updated and encouraged to refer your services to others. In consultation, content will be sourced and promotional opportunities integrated and generated for your social media profiles which will be managed on a regular basis. Connectivity between your website and social media profiles will also be established ensuring a complete networking and marketing hub that works 24 hours a day for your practice.
IDM will research and register your domain name for you, providing you with the
best available name that directly relates to your practice.
Hosting
IDM uses the services of one of Australia’s largest hosting companies and
provides clients with access to some of the very best facilities and options for
email and web usage.
Search Engine & Optimisation
Once your website has been created, it is important to tell the world!
To do this, you need to submit your website to all the search engines
around the world. It may seem like a daunting task however at IDM,
we of fer a total solution for your individual practice needs.We have researched the market place and created four packages
that we believe suit each practice’s requirements and budget.
IDM can assist in managing these services for you, collating
the information needed, sourcing the most accurate
keywords and managing your ongoing reporting.
OPTION 1 : Simply Submissions
A one of f submission to all major search engines, this
allows you to get an idea of what your competition is and
where you are likely to be placed within the rankings. This can be
done on a regular basis although we recommend that this is a once
only submission due to its simplicity and then the other search engine
options are brought into place.
OPTION 2 : Google Adwords -pay per click
Recommended throughout the world, Google has become one of the major search
engines of choice. The sponsored links that you see on the search results page are
brought to you by a pay-per-click facility. It allows you to dictate your daily spend, removing
your advert once the limit has been reached. An af fordable and easy to monitor service that
lets you control the impact and regularity of the submissions.
OPTION 3 : Net Registry TrafficAccelerator
A 6 monthly campaign, the traf ficaccelerator is a facility that of fers a much more personal service. A free
report is generated on your website, allowing you to assess the areas that will provide you with the best
results. Your site is then regularly submitted to search engines over a six monthly period, with reporting and
advice along the way. Net Registry have some excellent statistics as to their results and who they have helped on
a regular basis.
OPTION 4 : Search Engine Optimisation - SEO
A totally customised package, SEO of fer a solution for those that want to concentrate a large amount of
their budget on optimising their website. The personal approach allows you access to professional advise
and reporting throughout the entire campaign. Of fered on a quotation basis, this is a premium product and the
benefits provided allow you to take full advantage of the search engines and priority rankings.
