Practice Image

First impressions count! A patient’s lasting impression is created within the first 30 seconds of entering your practice
and being greeted at reception.

Marketing messages already come from every practice, whether this is in a conscious or unconscious manner. From your business card design to the appearance of your waiting lounge, everything your patient experiences says something about your practice.

Making all these marketing messages congruent with your own desired standards is an area that IDM specialise in. From a full image makeover, starting with brand name, logo and positioning statement to just simply designing your practice brochure, we can help.

The general public are becoming increasingly sophisticated and discerning across all social economic groups, which effects a patients choice of dental practice as much as it does their choice of coffee lounge or wine bar. Creating a
practice image that reflects the latest trends yet projects your standards and philosophies, is the ideal way of making your practice ‘future proof ’.

IDM will help create the perfect image for your practice, advising you every step of the way.

Branding

• domain name research
• trademark research and applications
• conceptual explanation of name
• company and business name availability research
• presented in an easy to read document for you to keep

Logo

• a series of logo’s designed around an agreed brief
• presented on art board for you to keep
• conceptual explanation for all logo’s
• CD of final design in all formats and
• agreed colour scheme
• trademark details provided

Click here to see examples

Stationery Pack I

• business card
• letterhead
• appointment card
• with compliments slip

Click here to see examples

Stationery Pack II

• business card
• letterhead
• appointment card
• with compliments slips
• invoice
• medical history questionnaire
• folder
• envelope
• follow on letterhead

Click here to see examples

Ad Design

• improved response
• attract your target market
• created in desired publication format
• why not create a series with an ongoing theme for impact?

Click here to see examples

Signage Design

• professional design for greater impact
• latest materials and technology
• I MAGE
• onsite consultation
• project manager

Images @ IDM

As part of the IDM service, when you purchase any product from IDM you have access to the stock image library. These images are selected for use in the dental industry and range from children to adults, lifestyle, corporate and even scenary of your state.

This is included in your product price and is available to all IDM clients.

There are also two additional packages that you are able to purchase if a more specific image is required.

Option 1

IDM will research and present a number of images for your IDM product that, after briefing, fit with your desired image. These images will be quoted at the time of presentation and will be purchased for the medium of your choice. Dif ferent resolution is required for print and web therefore the images you select and the price quoted will depend on the IDM products in your marketing campaign.

This provides you with a more unique approach to the
images in your design.

Option 2

To achieve maximum impact and complete individuality, studio photography is the answer. Using family, friends, staf f or patients will increase your message and create a totally unique package of photographs. Of fered in conjunction with The Photo Shop, IDM will put together a studio photography package and quote to suit your marketing needs.

Your own photos that represent your image - an invaluable tool when creating your new practice image.

Bag Design

• promote your practice while your patients are on the move
• easy to print on plastic or paper bags
• fully designed using your practice image

Yellow Pages Ad Design

Is your Yellow Pages advert working for you?

• differentiate your practice
• headlines that get attention
• give people a reason to call YOU
• make your contact details BIG AND BOLD
• track the success of your advertising

Let IDM help you create an advert that will work for you and promote the image you want your patients to see. In one advert, educate your patients, promote your practice and the services that YOU want to be recognised for.